White Space Customer Acquisition
This award winning project yielded revenue gains of $21 million in Year 1 and $39 million
This award winning project yielded revenue gains of $21 million in Year 1 and $39 million
Four success factors are identified based on strategic CRM assessments conducted by Data S
Data Strategy, Data Culture, Data Catalogs, Master Data Management, Funding, Recruitment.
Personalized mail pieces get attention. Even better, by using content that’s relevant an
Create relevant messaging with simple or sophisticated analytical segmentation schemes.
The top model scored segments showed purchase rates that were 28 - 30 times the purchase r
Everyone loves a sure thing, especially someone who’s paying for an ad. What are the bes
Core principles and marketing applications with real-life examples of gains in revenue and
How to develop an Early Warning system to monitor pipeline health and take timely action t
In this NCDM session you will learn how to engage and monetize the customer base with real
Data Square's solution cut down the need for 30+ people and reduced the time required to e
Set SMART goals tied to measurable marketing objectives and track them with relevant KPIs.
GetAway's customers are only allowed to remain dormant for six months prior to being targe
Hear real-world examples and get an overview of digital enablers, such as social networks/
Mentor leaders, Fair HR panels, Be visible as an executive, Provide feedback, Speak up
This leading global investment management firm was able to revitalize $1 billion in at-ris
Get an overview of the five key components of database marketing. From the strategic impor
Data Square's solution resulted in a 3% gain in customer retention; 11% increase in custom
Do you know the success factors for implementing or refining your CRM practice?
Data Square's CEO Devyani Sadh, Ph.D. named on Global Data Power Women List 2020
For this Fortune 50 company, Data Square's solution enabled over 115 analytic initiatives
Data Visualization best practices for tracking, benchmarking, and actionable insights.
Create, evaluate, and refine marketing campaigns that are targeted, relevant and personali
The solution enabled CPG to prioritize households on the database for program investment b
The solution helped build a better contact strategy by redirecting some of the "wasteful"
What percentage of your customer base is multicultural? And what percentage of those consu
Personalized mail pieces get attention. Even better, by using content that’s relevant an
Email marketers can realize double digit lifts by implementing six proven strategies: Mult