White Space Customer Acquisition
This award winning project yielded revenue gains of $21 million in Year 1 and $39 million
This award winning project yielded revenue gains of $21 million in Year 1 and $39 million
Four success factors are identified based on strategic CRM assessments conducted by Data S
Personalized mail pieces get attention. Even better, by using content that’s relevant an
Testing and Profiling are two important concepts for data-driven marketers. The three key
Segmentation is an important analytic technique that needs to be part of every marketer’
The top model scored segments showed purchase rates that were 28 - 30 times the purchase r
Everyone loves a sure thing, especially someone who’s paying for an ad. What are the bes
Predictive modeling is an analytic technique that is a critical component of a marketer’
How to develop an Early Warning system to monitor pipeline health and take timely action t
In this NCDM session you will learn how to engage and monetize the customer base with real
Data Square's solution cut down the need for 30+ people and reduced the time required to e
In this online ANA course, you will learn the key items pertaining to metrics and measurem
GetAway's customers are only allowed to remain dormant for six months prior to being targe
Hear real-world examples and get an overview of digital enablers, such as social networks/
This leading global investment management firm was able to revitalize $1 billion in at-ris
Get an overview of the five key components of database marketing. From the strategic impor
Data Square's solution resulted in a 3% gain in customer retention; 11% increase in custom
Do you know the must-have methods for refining your existing CRM practice?
Data Square's CEO Devyani Sadh, Ph.D. named on Global Data Power Women List 2020
For this Fortune 50 company, Data Square's solution enabled over 115 analytic initiatives
We will cover CRM Marketing Dashboards in order to help you understand the pre-requisites
In this 2-day in-person seminar, you will learn about the importance of the customer and t
The solution enabled CPG to prioritize households on the database for program investment b
The solution helped build a better contact strategy by redirecting some of the "wasteful"
What percentage of your customer base is multicultural? And what percentage of those consu
Personalized mail pieces get attention. Even better, by using content that’s relevant an
Email marketers can realize double digit lifts by implementing six proven strategies: Mult