Reporting and BI

At Data Square, we begin by reviewing your overarching business objectives and ensuring that clear, quantitative and time-based goals are defined. We then conduct a formal selection of SMART metrics — specific, measurable, attainable, relevant, and time-bound. Drilling down, we identify key performance indicators (KPI’s) that include leading, lagging and other data transformations for tracking and reporting. The final step involves a conversion into reports, dashboards, or other data visualization media.

Your disparate data sources and CRM databases are integrated into a consistent report-ready format. Custom transformations and data marts are designed to generate ease of use, insights, and storytelling. CRM Square’s reporting platform or third-party tools are used to deliver scheduled Report Libraries and Dashboards via email, phone, ftp, or web. Users are enabled with transformed and ready-to-use aggregated fields to interactively build ad-hoc reports, charts, and graphs to answer interactive questions in real-time.

At Data Square, we design world-class dashboards and data visualization tools to track, analyze, and display KPIs, metrics, and critical data points. Ultimately, the metrics that will help you succeed. These include standard reports, report libraries, interactive reports and profiles.

Designed to enhance your marketing and sales performance, the experts at Data Square will help you build a reporting infrastructure that includes reporting data marts specifically optimized for specific business units and geographies. Fueled by the fusion of our deep analytic experience and marketing intelligence, we design standard report libraries that are meant to answer the majority of your questions. The remaining issues are addressed via interactive custom reports and data visualizations. Last but not the least, we not only build reports and visualizations but extract key insights and underlying patterns to tell a story and improve business outcomes.