6 Ways to Improve Email Performance
Email marketers can realize double digit lifts by implementing six proven strategies: Mult
Email Marketing
Optimizing email engagement with CRM integration, dynamic content and analytics.
Data Square's CRM platform enhances your email marketing practice by delivering automated, targeted and dynamically personalized emails based on all data available on the individual and then reading results by segment to continuously refine campaigns based on multiple closed-loop diagnostics in real-time. High-value unsubscribes and non-openers are screened out for re-targeting via other channels.
On average, one in six emails land in the spam folder.
Data Square uses a combination of methods including ISP whitelisting, segmented and staggered sends based on response, differential frequency based on preferences, and reputation vigilance to create an email delivery strategy that is designed for success.
Integrate, Analyze & Target
Creating relevance with analytics is a critical success factor.
Data Square integrates email data with the CRM database in real-time to create a 360 degree of the customer. Predictive analytics that leverage the integrated data view are then used to create targeted emails that speak directly to the recipient.
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Segment, Personalize & Automate
Dynamic content can improve outcomes by a factor of three.
Using demographic profiles, past behaviors, and predicted scores, Data Square creates dynamic content for each contact to enhance relevance. Automation with triggered emails allows for scaled delivery and timely communications throughout the customer journey.
Test, Report & Refine
Multivariate testing is known to lift open and click rates rates.
At Data Square, we go go beyond A/B split testing to create experimental designs that evaluate multiple variables at the same time to improve outcomes. We use automation to test subject lines, from names, and content variations in interaction with customer segments. Integrated assessment based on purchase and engagement metrics in addition to open and click rates by customer segment creates additional improvement opportunities.
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Data Square provides thought-leadership on custom strategies for handling different email segments and optimizing touch frequency.
Email Marketing Resources
CRM & Database Marketing Seminar
Create, evaluate, and refine marketing campaigns that are targeted, relevant and personali
Building a Better Contact Cadence
The solution helped build a better contact strategy by redirecting some of the "wasteful"
Ready to boost your Email Marketing?
Find out how Data Square can improve email response and engagement.
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