Campaign Management | Marketing Automation Platform – Data Square
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Campaign Management

Dynamic trigger-based campaigns with segmentation, personalization and omnichannel testing.
Data Square offers a unique fusion of strategic consulting with a marketing automation platform, analytic expertise, and tactical campaign management services to galvanize your marketing campaigns. Services include campaign design, campaign analytics, multivariate testing, segmented list pulls with complex filters, deployment, and downstream evaluation. Our fully integrated enterprise campaign management platform, CRM Square, empowers savvy marketers to independently create, manage, and evaluate complex cross-channel and multi-wave campaigns.
Campaign Strategy

Campaign Design
Campaign Taxonomy
Segmentation Strategy
List Strategy
Testing Strategy

Campaign Technology

CRM Square Platform
CRM Database Integration
Third-party Campaign Software
Third-party Tools Integration
Channel Integration

Campaign Automation

Trigger-based Campaigns
Dynamic Personalization
Cross-channel Interaction
Email and FTP Posts
Campaign Reporting

Campaign Mgmt Services

Campaign Creation
Control Group Design
Multivariate Testing
Campaign Deployment
Campaign Evaluation

Campaign Strategy

The 40-20-20 rule of content-audience-offer has taken new forms.

Data Square helps its clients maximize campaign effectiveness by creating omnichannel campaign, offer, and messaging taxonomies to enable streamlined downstream cross-campaign analysis. This is further augmented by a targeted list strategy, segmentation, multivariate testing and cross-channel evaluation.

Campaign Tools and Technology

Say hello to CRM Square - Data Square’s campaign platform.

Data Square provides its clients with options to either use its own cost effective enterprise level campaign management platform with closed-loop connectivity to the CRM database or third-party software and channel integration tools.

Campaign Automation

Top performers use automation to accelerate business outcomes.

Trigger-based campaigns based on contact characteristics, preferences, behaviors such as shopping cart activity or key events such birthdays, anniversaries, and lease expiration can turn the dial on campaign ROI. Automated testing, analytics, artificial intelligence methodologies and evaluation can further boost performance. Data Square uses a combination of strategy, analytics and its sophisticated campaign platform to deliver highly successful business outcomes.

Campaign Management Services

Even with software and AI, human intervention is key.

Data Square’s campaign experts help clients create, manage, deploy and evaluate complex batch and trigger-based cross-channel and multi-wave campaigns with sophisticated segmentation and experimental testing designs to enable continuous refinements. Predictive and touch optimization analytics often differentiate highly successful from break-even campaigns.

Check out Data Square's insights, events, and courses on Campaign Management for strategies to enhance your next initiative.

Campaign Resources

Ready to accelerate your marketing campaign ROI?
Find out Data Square uses a fusion of strategy, analytics, technology, and execution to boost performance.