Data Square helps its clients maximize campaign effectiveness by creating omnichannel campaign, offer, and messaging taxonomies to enable streamlined downstream cross-campaign analysis. This is further augmented by a targeted list strategy, segmentation, multivariate testing and cross-channel evaluation.
Data Square provides its clients with options to either use its own cost effective enterprise level campaign management platform with closed-loop connectivity to the CRM database or third-party software and channel integration tools.
Trigger-based campaigns based on contact characteristics, preferences, behaviors such as shopping cart activity or key events such birthdays, anniversaries, and lease expiration can turn the dial on campaign ROI. Automated testing, analytics, artificial intelligence methodologies and evaluation can further boost performance. Data Square uses a combination of strategy, analytics and its sophisticated campaign platform to deliver highly successful business outcomes.
Data Square’s campaign experts help clients create, manage, deploy and evaluate complex batch and trigger-based cross-channel and multi-wave campaigns with sophisticated segmentation and experimental testing designs to enable continuous refinements. Predictive and touch optimization analytics often differentiate highly successful from break-even campaigns.