6 Ways to Improve Email Performance
Email marketers can realize double digit lifts by implementing six proven strategies: Mult
Campaign Management
Dynamic trigger-based campaigns with segmentation, personalization and omnichannel testing.
Data Square offers a unique fusion of strategic consulting with a marketing automation platform, analytic expertise, and tactical campaign management services to galvanize your marketing campaigns. Services include campaign design, campaign analytics, multivariate testing, segmented list pulls with complex filters, deployment, and downstream evaluation. Our fully integrated enterprise campaign management platform, CRM Square, empowers savvy marketers to independently create, manage, and evaluate complex cross-channel and multi-wave campaigns.
The 40-20-20 rule of content-audience-offer has taken new forms.
Data Square helps its clients maximize campaign effectiveness by creating omnichannel campaign, offer, and messaging taxonomies to enable streamlined downstream cross-campaign analysis. This is further augmented by a targeted list strategy, segmentation, multivariate testing and cross-channel evaluation.
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Campaign Tools and Technology
Say hello to CRM Square - Data Square’s campaign platform.
Data Square provides its clients with options to either use its own cost effective enterprise level campaign management platform with closed-loop connectivity to the CRM database or third-party software and channel integration tools.
CRM Platform
Campaign Automation
Top performers use automation to accelerate business outcomes.
Trigger-based campaigns based on contact characteristics, preferences, behaviors such as shopping cart activity or key events such birthdays, anniversaries, and lease expiration can turn the dial on campaign ROI. Automated testing, analytics, artificial intelligence methodologies and evaluation can further boost performance. Data Square uses a combination of strategy, analytics and its sophisticated campaign platform to deliver highly successful business outcomes.
Campaign Management Services
Even with software and AI, human intervention is key.
Data Square’s campaign experts help clients create, manage, deploy and evaluate complex batch and trigger-based cross-channel and multi-wave campaigns with sophisticated segmentation and experimental testing designs to enable continuous refinements. Predictive and touch optimization analytics often differentiate highly successful from break-even campaigns.
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Check out Data Square's insights, events, and courses on Campaign Management for strategies to enhance your next initiative.
Campaign Resources
Ways to Lift Marketing Campaign ROI
Four success factors are identified based on strategic CRM assessments conducted by Data S
Database & Campaign Mgmt Course
Do you know the success factors for implementing or refining your CRM practice?
Testing and Profiling Course
Testing and Profiling are two important concepts for data-driven marketers. The three key
Building a Better Contact Cadence
The solution helped build a better contact strategy by redirecting some of the "wasteful"
Data Leaders List Top 2022 Initiatives
Data Strategy, Data Culture, Data Catalogs, Master Data Management, Funding, Recruitment.
Five Empowerment Strategies
Mentor leaders, Fair HR panels, Be visible as an executive, Provide feedback, Speak up
Ready to accelerate your marketing campaign ROI?
Find out Data Square uses a fusion of strategy, analytics, technology, and execution to boost performance.
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