Building a Better Contact Cadence
The solution helped build a better contact strategy by redirecting some of the "wasteful"
CRM Platform
Customer Data Platform, Analytics, Campaigns, and more
Data Square's CRM Square is a customer data platform, CRM software, reporting dashboard, predictive analytics engine and campaign management tool rolled into one. With its interconnected modules, this enterprise-level marketing automation solution transforms disparate data, provides actionable insights, predicts outcomes and enables closed-loop omnichannel campaigns and communications.
BENEFITS
Data Management
The Database module includes a custom designed multi-layer database with real-time or batch data integration, hygiene and data marts.
– Custom Database Design
– Identity Creation
– Multi-source Data Integration
– Data Hygiene, Address & Email Hygiene
– Data Enhancement & Radius Append
– Data Quality and Anomaly Detection
– Sophisticated Data Transformation
– Reporting, Campaign, Analytic Data Marts
See More
Contact Management
The Contact module empowers sales, customer service and fundraising teams with relevant data, personalized recommendations and list pull functionality along with task management and reporting.
– Lookup feature with contact details, past purchases, demographics, preferences, and wishlists.
– List pull functionality to create contactable lists based on prior purchases and wish lists.
– Email deployment functionality to enable sales associates to send out targeted communications.
– Product-level Recommendations based on back-end analytics to propose coordinated offerings.
– Customer-level Recommendations for offer, treatment, message and next logical product.
– Task Management and Reporting for assigning, monitoring and improving sales performance.
See More
Reporting and BI
The report module is an enterprise reporting application powered by a Measurement Strategy, Report Library, and ad-hoc report functionality:
– User friendly GUI
– Multi-table join and complex selections
– Filtering and Aggregation
– Charts, Graphs, and Tables
– Multiple export options
– Public and private report folders
– Advanced scheduling and email notification
– Multi-table join and complex selections
– Filtering and Aggregation
– Charts, Graphs, and Tables
– Multiple export options
– Public and private report folders
– Advanced scheduling and email notification
See More
Advanced Analytics
The Analytics module includes a suite of custom-developed models and segmentation schemes designed to optimize campaigns.
– Analytic Data Mart Development
– Custom Models & Segmentation
– Dynamic Model Scoring Engine
– Automated EDA
– On-demand Model Profiles
– Automated Model Diagnostics
– Custom Models & Segmentation
– Dynamic Model Scoring Engine
– Automated EDA
– On-demand Model Profiles
– Automated Model Diagnostics
See More
Campaign Management
The Campaign module is an Enterprise Campaign Automation platform designed to create and evaluate complex multi-channel and multi-wave campaigns such as direct mail, email, text, and phone.
– Complex selections and multi-level joins
– Filtering, sort, and random selection
– Weighted control groups & sampling
– Sophisticated segmentation options
– Advanced scheduling & email notification
– Automated export to ftp, web, email
– Campaign evaluation on multiple dimensions and metrics.
See More
Extract Management
The Extract module is designed to pull one-time or recurring data extracts using complex selections from a CRM database that integrates, cleanses, and links disparate data sources to create a single entity.
– Complex selections and multi-level joins
– Filtering, sort and random selection
– Sophisticated segmentation options
– Filtering, sort and random selection
– Sophisticated segmentation options
– Multiple export options
– Advanced scheduling and email notification
– Automated publishing via email and sftp
– Advanced trigger-based extracts from CRM
Email Marketing
An integrated closed-loop digital application for creation, execution and evaluation of email, mobile, social media, and web campaigns.
– Personalization and Dynamic Content
– Spam probability Testing and Scheduling
– Automated Multivariate Testing
– Social Engagement Tracking
– Closed Loop Integration with CRM/Db
– CRM and Data-driven Trigger Campaigns
– Integrated Reporting on Email and CRM Metrics
– Spam probability Testing and Scheduling
– Automated Multivariate Testing
– Social Engagement Tracking
– Closed Loop Integration with CRM/Db
– CRM and Data-driven Trigger Campaigns
– Integrated Reporting on Email and CRM Metrics
See More
Strategic Consulting
Strategic consulting to customize the platform based on business goals, planned campaigns, and available assets
– CRM Roadmap
– Data Model & Data Mart Design
– Data Model & Data Mart Design
– Data Strategy
– Metrics Strategy
– Advanced Analytics Strategy
– Enterprise Testing Strategy
– Metrics Strategy
– Advanced Analytics Strategy
– Enterprise Testing Strategy
– Campaign Strategy & Review
– Digital and Social Integration Strategy
– Digital and Social Integration Strategy
See More
CRM Resources
Propensity Analytics Success
The top model scored segments showed purchase rates that were 28 - 30 times the purchase r
CPG Loyalty Solution Increases Usage
The solution enabled CPG to prioritize households on the database for program investment b
Customer Retention for Travel
GetAway's customers are only allowed to remain dormant for six months prior to being targe
White Space Customer Acquisition
This award winning project yielded revenue gains of $21 million in Year 1 and $39 million
Database and Decision Support
Data Square's solution resulted in a 3% gain in customer retention; 11% increase in custom
MKC Creates Marketing Intelligence
Data Square's solution cut down the need for 30+ people and reduced the time required to e
Data Solution Fuels Market Growth
For this Fortune 50 company, Data Square's solution enabled over 115 analytic initiatives
CRM & Database Marketing Seminar
Create, evaluate, and refine marketing campaigns that are targeted, relevant and personali
Database & Campaign Mgmt Course
Do you know the success factors for implementing or refining your CRM practice?
Ready to jumpstart your marketing and sales initiatives?
SCHEDULE A DEMO