Building a Better Contact Cadence
The solution helped build a better contact strategy by redirecting some of the "wasteful"
– Custom Database Design
– Identity Creation
– Multi-source Data Integration
– Data Hygiene, Address & Email Hygiene
– Data Enhancement & Radius Append
– Data Quality and Anomaly Detection
– Sophisticated Data Transformation
– Reporting, Campaign, Analytic Data Marts
– Lookup feature with contact details, past purchases, demographics, preferences, and wishlists.
– List pull functionality to create contactable lists based on prior purchases and wish lists.
– Email deployment functionality to enable sales associates to send out targeted communications.
– Product-level Recommendations based on back-end analytics to propose coordinated offerings.
– Customer-level Recommendations for offer, treatment, message and next logical product.
– Task Management and Reporting for assigning, monitoring and improving sales performance.
– Complex selections and multi-level joins
– Filtering, sort, and random selection
– Weighted control groups & sampling
– Sophisticated segmentation options
– Advanced scheduling & email notification
– Automated export to ftp, web, email
– Campaign evaluation on multiple dimensions and metrics.
The solution helped build a better contact strategy by redirecting some of the "wasteful"
The top model scored segments showed purchase rates that were 28 - 30 times the purchase r
The solution enabled CPG to prioritize households on the database for program investment b
GetAway's customers are only allowed to remain dormant for six months prior to being targe
This award winning project yielded revenue gains of $21 million in Year 1 and $39 million
Data Square's solution resulted in a 3% gain in customer retention; 11% increase in custom
Data Square's solution cut down the need for 30+ people and reduced the time required to e
For this Fortune 50 company, Data Square's solution enabled over 115 analytic initiatives
Create, evaluate, and refine marketing campaigns that are targeted, relevant and personali
Do you know the success factors for implementing or refining your CRM practice?