Leverage Analytics & Campaign Strategies to Deploy a High ROI CRM and DbM Practice
National Conference of Database Marketing Session by Devyani Sadh, Ph.D, Data Square
Do you understand the value and role of a robust analytics practice in developing a customer relationship management strategy? This intensive will illustrate the different types of analytic techniques relevant for multichannel campaigns, including mail, email, mobile, and social media, at different stages of the customer life-cycle.
Attendees will also explore how mobile, web, and social media have changed the face of CRM and database marketing and learn how to assimilate these emerging channels into your existing marketing mix to increase customer engagement. Hear real-world examples and get an overview of digital enablers, such as social networks/ blogs, RSS, wikis, widgets, social search, tagging, and mash-ups that should be part of your 21st century contact strategy.
By the end of this intensive, you’ll realize the benefits and challenges of running a campaign-centric vs. customer-centric CRM and database marketing campaigns.