Data Management - Data Square
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Data Management

Unleashing the power of data to drive strong business decisions.
From Fortune 500 to non-profits and mid-sized corporations in B2B and B2C sectors, Data Square has delivered world class data management solutions for over two decades. Powered by its long history of industry leadership, Data Square has helped transform businesses with campaign and analytic ready platforms designed to boost sales and marketing outcomes.
Hosted Database

Global Data Model
Disparate Inputs
Data Warehouse
Custom Data Marts
Cloud Hosting

Hygiene and Identity

Postal and Email Hygiene
Data Cleansing
Data Quality
Identity Creation

Data Transformation

Data Fusion

Data Enhancement

Behavioral Data
Email/Phone Append
Digital and Identity Info

Hosted Marketing Database

The database is the core engine that fuels downstream initiatives.

Data Square helps companies create the building block for deriving customer intelligence via a fully hosted marketing database solution that includes a custom multi-level and multi-layer relational data model with robust data integration from multiple sources. A combination of de-normalized and normalized data marts are used to optimize performance of downstream applications:

  • Reporting Data Marts – Multiple Universe Sub-sets to increase query efficiency.
  • Campaign Data Marts – Special fields for contactable universes by channel.
  • Analytic Data Marts – Customer-level Roll-ups for modeling and segmentation.
  • Clienteling Data Mart – Sales Associate splits and indexing to enhance search


Data Hygiene and Identity Creation

Unmatched duplicate records and dirty data are top challenges.

At Data Square, we use are laser focused on data hygiene which enables us to create a single view of the customer across touchpoints and channels:

  • Standardization, Conversions, and Parsing
  • Postal Hygiene (CASS, DPV, LACS, NCOA, Fraud)
  • Email Hygiene, Email Append and ECOA
  • Householding, De-duplication and Merge/Purge
  • Data Quality enhancement and Data Cleansing
  • Identity Creation

Data Transformation

The whole is more than the sum of its parts.

Data Square’s data scientists excel at converting raw data into actionable constructs designed to enhance marketing campaigns:

  • Transformations – changes in field attributes to optimize usage
  • Derivations – creation of new fields
  • Combinations – merging fields to create meaningful variables
  • Summarizations – roll-ups to levels such as contact, company, household.

Data Enhancement – B2B and B2C

The right 2nd-party and 3rd-party data can make or break a campaign.

At Data Square, we sift through available options to append only the highest ROI data elements to enhance your marketing and sales initiatives:

  • Demographics & Firmographics
  • Psychographics
  • Behavioral Data & Transactions
  • Digital Identity and Patterns
  • Email, Phone, Address Append

Data Square has a long history of delivering thought-leadership to the industry and success stories for its clients.

Data Management Resources

Ready for a world-class data platform?

Find out how Data Square can cost-effectively manage your data and deliver real-time insights.