Analytic Solutions | Marketing Analytics Software – Data Square

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Analytic Solutions

Leveraging advanced analytics to improve business outcomes.

For more than two decades, Data Square has used advanced and predictive analytics to exceed marketing, sales, and service targets. Frequently used solutions are outlined below.

Identify Top Customers & Prospects

On average, 20% of customers account for 80% of revenue.

Data Square uses a combination of profiling, segmentation, and predictive modeling to conduct audience selection based on lifetime value, spending potential, and propensity to respond. Get in touch to learn more about our marketing analytics software and solutions

Segment the Target Audience

Differential communications to relevant segments can result in double digit lifts in response rate.

Using a combination of customized techniques such as cluster analysis and neural networks on geo-demographic, third-party and first-party data, Data Square develops actionable segments.

Optimize Offers and Messaging

Research shows that distinct audience segments have varying affinity to specific offers and messaging.

Using offer analyics and multivariate testing designs that account for customer profiles and past behaviors, Data Sqare enables relevant and timely communications throughout the customer journey.

Find the Right Touch Cadence

Touching the right person at the right time with the right frequency in the right channel is both a science and an art.

We use media mix optimization and channel analytics to identify the right timing, frequency, and sequencing of messages based on a segment of one to strengthen customer engagement.

Improve Campaign Effectiveness

Analytics can improve campaign outcomes by a factor of five.

Using a wide range of analytic techniques, Data Sqare has helped its clients significantly improve cross-channel campaign outcomes such as response rate, engagement rate, purchase rate and revenue.