Data Square uses a combination of profiling, segmentation, and predictive modeling to conduct audience selection based on lifetime value, spending potential, and propensity to respond. Get in touch to learn more about our marketing analytics software and solutions
Using a combination of customized techniques such as cluster analysis and neural networks on geo-demographic, third-party and first-party data, Data Square develops actionable segments.
Using offer analyics and multivariate testing designs that account for customer profiles and past behaviors, Data Sqare enables relevant and timely communications throughout the customer journey.
We use media mix optimization and channel analytics to identify the right timing, frequency, and sequencing of messages based on a segment of one to strengthen customer engagement.
Using a wide range of analytic techniques, Data Sqare has helped its clients significantly improve cross-channel campaign outcomes such as response rate, engagement rate, purchase rate and revenue.