Five Empowerment Strategies
Mentor leaders, Fair HR panels, Be visible as an executive, Provide feedback, Speak up
Data Square uses a combination of profiling, segmentation, and predictive modeling to conduct audience selection based on lifetime value, spending potential, and propensity to respond. Get in touch to learn more about our marketing analytics software and solutions
Using a combination of customized techniques such as cluster analysis and neural networks on geo-demographic, third-party and first-party data, Data Square develops actionable segments.
Using offer analyics and multivariate testing designs that account for customer profiles and past behaviors, Data Sqare enables relevant and timely communications throughout the customer journey.
We use media mix optimization and channel analytics to identify the right timing, frequency, and sequencing of messages based on a segment of one to strengthen customer engagement.
Using a wide range of analytic techniques, Data Sqare has helped its clients significantly improve cross-channel campaign outcomes such as response rate, engagement rate, purchase rate and revenue.
Mentor leaders, Fair HR panels, Be visible as an executive, Provide feedback, Speak up
Data Strategy, Data Culture, Data Catalogs, Master Data Management, Funding, Recruitment.
How to develop an Early Warning system to monitor pipeline health and take timely action t
The solution helped build a better contact strategy by redirecting some of the "wasteful"
The top model scored segments showed purchase rates that were 28 - 30 times the purchase r
The solution enabled CPG to prioritize households on the database for program investment b
GetAway's customers are only allowed to remain dormant for six months prior to being targe
This award winning project yielded revenue gains of $21 million in Year 1 and $39 million
Everyone loves a sure thing, especially someone who’s paying for an ad. What are the bes
Personalized mail pieces get attention. Even better, by using content that’s relevant an
What percentage of your customer base is multicultural? And what percentage of those consu
Testing and Profiling are two important concepts for data-driven marketers. The three key
Create, evaluate, and refine marketing campaigns that are targeted, relevant and personali
Core principles and marketing applications with real-life examples of gains in revenue and
Create relevant messaging with simple or sophisticated analytical segmentation schemes.
This leading global investment management firm was able to revitalize $1 billion in at-ris
Four success factors are identified based on strategic CRM assessments conducted by Data S