Discuss the campaign management cycle starting from marketing strategies through implementation and evaluation. Lastly, understand the full lifecycle as you learn from Xfinity, Liberty Mutual and more in reviewing real-world case studies in database and campaign management.
This course is the first in a six-part series entitled: “CRM Implementation: Merging Data & Insights”. This course can be taken either as a stand-alone course or as part of the series. Powered by Marist.
Junior, middle, and senior marketer levels – all those interested in CRM data and campaign management.
Lesson 1: Database Management
Lesson 2: Campaign Management
Lesson 3: Applications & Examples
Approximately 85 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.