Database & Campaign Mgmt Course - Data Square
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Database and Campaign Management Course

ANA Online Course taught by Devyani Sadh, Ph.D, Data Square

Do you know the success factors for implementing or refining your CRM practice? In this course, you will learn the core principles and prerequisites of data and campaign management, including an overview of the processes required for CRM implementation and a closer look at marketing database development.

Discuss the campaign management cycle starting from marketing strategies through implementation and evaluation. Lastly, understand the full lifecycle as you learn from Xfinity, Liberty Mutual and more in reviewing real-world case studies in database and campaign management.

This course is the first in a six-part series entitled: “CRM Implementation: Merging Data & Insights”.  This course can be taken either as a stand-alone course or as part of the series. Powered by Marist.

Who is this Course For?

Junior, middle, and senior marketer levels – all those interested in CRM data and campaign management.

Course Outline

Lesson 1: Database Management

    • Overview of the 4 processes required for CRM Implementation
    • The marketing database

Lesson 2: Campaign Management

    • Definitions
    • Campaign strategies
    • Campaign analytics
    • Campaign development
    • Campaign testing and tools
    • Campaign execution
    • Campaign evaluation
    • CRM summary
    • Lesson exercise

Lesson 3: Applications & Examples

    • Integrated TV & Direct Mail case study
    • CAT Campaign case study
    • Mobile and website case study

Estimated Length of Completion

Approximately 85 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.