In the first lesson, we provide an overview of segmentation as well as marketing goals of segmentation and discuss the data requirements and the types of variables that could be used to develop an effective segmentation scheme. In the second lesson, we will review a variety of segmentation methods ranging from the simplest intuition-based methods to the more sophisticated analytical techniques. In the last lesson, we discuss real-life examples and applications of segmentation as well as ways in which this technique could be used to improve marketing efficiency.
After completing this course, you will be able to move toward creating brand new segmentation schemes and/or optimally utilizing existing ones.
This course is the fifth in a six-part series entitled: “CRM Implementation: Merging Data & Insights”. This course can be taken either as a stand-alone course or as part of the series. Powered by Marist.
Junior, middle, and senior marketer levels – all those interested in CRM segmentation.
Lesson 1: Overview, Goals and Data
Lesson 2: Methods
Lesson 3: Applications
Approximately 85 minutes. This timing reflects basic run time, but seat time varies by user and could be significantly longer.REGISTER