Whether you are looking to develop a Customer Relationship Management roadmap, a customer acquisition or retention strategy, or silo projects such as needs assessement, CRM evaluation and vendor selection, Data Square can partner with you to ensure success. We help improve sales, marketing and customer service outcomes by optimizing people, processes, actions, and technology.
Data Square can help you build a robust data and technology strategy across different levels of organizational maturity. At a macro level, we help organizations build a balance between Data Defense and Data Offense based on the framework proposed in HBR. More tactically, we help organizations build a data strategy and an analytic-ready database design blueprint. In addition, we perform Data Quality assessments and help you wade through the plethora of CRM technology and third-party data enhancement options.
Data Square’s thought leaders can help you design a clear strategy that recognizes that the implementation and dissemination of Analytics within the organization is both a science and an art. Starting with Core Analytics, we help organizations develop the right KPI’s, metrics, and measurement strategies. On the other end of the spectrum, we conduct Analytic Practice Assessments, build Analytic Roadmaps and identify application areas and techniques (e.g. traditional statistical vs. machine learning) that tend to yield the highest returns.
Data Square helps its clients maximize campaign effectiveness by creating an omni-channel campaign strategy that leverages technology platforms, content assets, data, and analytics. We do this by building an overarching design of campaign, offer, and messaging taxonomies to enable streamlined downstream cross-campaign analysis and evaluation. This is further augmented by a targeted list strategy, segmentation, and multivariate testing designs.
Data Square’s campaign experts will help you design multi-wave batch and trigger campaigns across multiple channels, with special emphasis on email, based on lifecycle methodologies.