Strategic Consulting - Data Square

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Strategic Consulting

Thought-leadership from industry experts to take your business to the next level.

Data, technology, and analytics are not enough to drive business success. Data Square excels at integrating strategy with database, campaign automation and data mining initiatives. We use this fusion-based synergy to create a holistic vision across diverse functional areas.

Business & CRM Strategy

CRM Roadmap & Assessment
Marketing & Sales Intelligence
Needs Analysis
RFP Development
Customer Acquisition/Growth

Data & Technology

Data Strategy
Data Enhancement Strategy
Database Build Strategy
Data Quality Assessment
CRM Technology/Vendor Selection

Analytic Strategy

Business Intelligence Strategy
Metrics & Measurement Strategy
Predictive Analytics Roadmap
Analytics Practice Assessment
Model Evaluation Design

Campaign Strategy

Omni-channel Strategy
Email Marketing Strategy
Multivariate Testing Strategy
Campaign Attribution Strategy
Media/Touch Optimization Strategy

Business and CRM Strategy

Around one-third of all customer relationship management (CRM) projects fail - CIO Magazine

Whether you are looking to develop a Customer Relationship Management roadmap, a customer acquisition or retention strategy, or silo projects such as needs assessement, CRM evaluation and vendor selection, Data Square can partner with you to ensure success. We help improve sales, marketing and customer service outcomes by optimizing people, processes, actions, and technology.

Data and Technology Strategy

Most organizations remain behind the curve on their ability to manage torrents of data - HBR

Data Square can help you build a robust data and technology strategy across different levels of organizational maturity. At a macro level, we help organizations build a balance between Data Defense and Data Offense based on the framework proposed in HBR. More tactically, we help organizations build a data strategy and an analytic-ready database design blueprint. In addition, we perform Data Quality assessments and help you wade through the plethora of CRM technology and third-party data enhancement options.

Analytic Strategy

According to Gartner, organizations that fail to properly utilize data assets and analytics will be left behind.

Data Square’s thought leaders can help you design a clear strategy that recognizes that the implementation and dissemination of Analytics within the organization is both a science and an art. Starting with Core Analytics, we help organizations develop the right KPI’s, metrics, and measurement strategies. On the other end of the spectrum, we conduct Analytic Practice Assessments, build Analytic Roadmaps and identify application areas and techniques (e.g. traditional statistical vs. machine learning) that tend to yield the highest returns.

Campaign Strategy

Campaigns are the final destination for the majority of data and analytics initiatives.

Data Square helps its clients maximize campaign effectiveness by creating an omni-channel campaign strategy that leverages technology platforms, content assets, data, and analytics. We do this by building an overarching design of campaign, offer, and messaging taxonomies to enable streamlined downstream cross-campaign analysis and evaluation. This is further augmented by a targeted list strategy, segmentation, and multivariate testing designs.

Data Square’s campaign experts will help you design multi-wave batch and trigger campaigns across multiple channels, with special emphasis on email, based on lifecycle methodologies.