Since 1999, Data Square's team members have worked as leaders and pioneers providing thought-leadership to the industry in the Data Mining and analytics arena with featured articles and bestsellers such as The Data Mining Cookbook and Business Intelligence Success Factors. We serve as ANA faculty member, CRM and Predictive Analytics Seminar Leader, and Education Chair for the Analytics and Data Sciences Committee of the largest marketing association in the world. We have also served as faculty at premier universities such as NYU and UConn, program advisory board members for major analytic conference, judges for the annual Analytics Challenge and other competitions, and speakers at national conferences on topics such as Lifetime Value, Big Data Analytics and real-time automation.