Personalized mail pieces get attention. Even better, by using content that’s relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece....
What percentage of your customer base is multicultural? And what percentage of those consumers engage with you through your Web site and online advertising?...
Personalized mail pieces get attention. Even better, by using content that’s relevant and unique to each prospect, that attention has a much better chance to turn into action than with the traditional direct mail piece....
For this Fortune 50 company, Data Square's solution enabled over 115 analytic initiatives annually and analytic assist revenue of $15 billion. ...
Testing and Profiling are two important concepts for data-driven marketers. The three key components of formulating an Enterprise Testing Strategy, ...
Create, evaluate, and refine marketing campaigns that are targeted, relevant and personalized...
Core principles and marketing applications with real-life examples of gains in revenue and key metrics....
Do you know the success factors for implementing or refining your CRM practice?...
Create relevant messaging with simple or sophisticated analytical segmentation schemes. ...
Data Visualization best practices for tracking, benchmarking, and actionable insights....