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Get an overview of the five key components of database marketing. From the strategic importance of the database to reviewing key processes of database development and creating a 360° customer view...

Hear real-world examples and get an overview of digital enablers, such as social networks/ blogs, RSS, wikis, widgets, social search, tagging, and mash-ups that should be part of your 21st century contact strategy....

In this NCDM session you will learn how to engage and monetize the customer base with real-time database marketing....

The solution helped build a better contact strategy by redirecting some of the "wasteful" touches to other more deserving establishments and contacts that would show a higher marketing return on investment....

The top model scored segments showed purchase rates that were 28 - 30 times the purchase rate in the overall base....

GetAway's customers are only allowed to remain dormant for six months prior to being targeted for reactivation. This is down from the previous criterion of one full year....