Mystery of Real-time Marketing
In this NCDM session you will learn how to engage and monetize the customer base with real-time database marketing....
May 25, 2021
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Archive
Sales Pipeline: Forecasts & Scorecards
How to develop an Early Warning system to monitor pipeline health and take timely action to optimize pipeline performance....
May 25, 2021
Building a Better Contact Cadence
The solution helped build a better contact strategy by redirecting some of the "wasteful" touches to other more deserving establishments and contacts that would show a higher marketing return on investment....
May 25, 2021
Propensity Analytics Success
The top model scored segments showed purchase rates that were 28 - 30 times the purchase rate in the overall base....
May 25, 2021
CPG Loyalty Solution Increases Usage
The solution enabled CPG to prioritize households on the database for program investment based on their expected change in usage....
May 25, 2021
Customer Retention for Travel
GetAway's customers are only allowed to remain dormant for six months prior to being targeted for reactivation. This is down from the previous criterion of one full year....
May 25, 2021
White Space Customer Acquisition
This award winning project yielded revenue gains of $21 million in Year 1 and $39 million in Year 2....
May 24, 2021
Database and Decision Support
Data Square's solution resulted in a 3% gain in customer retention; 11% increase in customer acquisition; 5% gain in net agreements; 10% gain in transaction amount; and 26-32% reduction in idle inventory....
May 24, 2021
MKC Creates Marketing Intelligence
Data Square's solution cut down the need for 30+ people and reduced the time required to execute by 30 - 90 days....
May 24, 2021
Predictive Analytics in Advertising
Everyone loves a sure thing, especially someone who’s paying for an ad. What are the best ways for performance marketers to use predictive analytics to optimize ads?...
May 24, 2021