Metrics and Measurement Course
Set SMART goals tied to measurable marketing objectives and track them with relevant KPIs....
May 23, 2021
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Archive
FIN Says “No” to Customer Attrition
This leading global investment management firm was able to revitalize $1 billion in at-risk assets and to identify potential asset churners early by establishing asset-attrition triggers to monitor and manage broker pe...
October 28, 2016
Ways to Lift Marketing Campaign ROI
Four success factors are identified based on strategic CRM assessments conducted by Data Square and polls administered during a series of Direct Marketing Association CRM and Database Marketing seminars I taught. The key factors include: de-duplication, predictive analytics, enterprise campaign testing strategy and inclusion of...
October 28, 2016
6 Ways to Improve Email Performance
Email marketers can realize double digit lifts by implementing six proven strategies: Multivariate Testing, Dynamic Personalization, Analytically-driven Personalization, Social Media Integration, Email Outcome Integration and Email Segmentation....
July 13, 2011