FIN Says “No” to Customer Attrition
This leading global investment management firm was able to revitalize $1 billion in at-ris
Company
Delivering on the promise of data-driven growth for over two decades.
Headquartered in Wilton CT, Data Square delivers a fusion of database and decision support technology with advanced analytics, strategy, email, and campaign management. Clients include Global 1000, mid-market corporations and non-profits.
For over two decades, Data Square has delivered high-ROI data-driven solutions to some of the biggest brands in the world. Success stories range from buyer rate gains of 30% and incremental profit of $29 million from models to $6 billion dollars from an enterprise-wide data platform.
SUCCESS STORIES
Data Solution Fuels Market Growth
For this Fortune 50 company, Data Square's solution enabled over 115 analytic initiatives
MKC Creates Marketing Intelligence
Data Square's solution cut down the need for 30+ people and reduced the time required to e
Database and Decision Support
Data Square's solution resulted in a 3% gain in customer retention; 11% increase in custom
White Space Customer Acquisition
This award winning project yielded revenue gains of $21 million in Year 1 and $39 million
Customer Retention for Travel
GetAway's customers are only allowed to remain dormant for six months prior to being targe
CPG Loyalty Solution Increases Usage
The solution enabled CPG to prioritize households on the database for program investment b
Propensity Analytics Success
The top model scored segments showed purchase rates that were 28 - 30 times the purchase r
Building a Better Contact Cadence
The solution helped build a better contact strategy by redirecting some of the "wasteful"
Data Square's team members have provided thought-leadership to the industry by leading ANA virtual courses and in-person seminars along with Analytics and Data Science Committee roundtable sessions. In addition, we have presented case studies at premier conferences, served as Judge for the Annual Analytic Challenge, Analytics Committee Chair, Analytics Journal Editor, and Conference Program Advisor for over 10 years.
COURSES
Metrics and Measurement Course
Set SMART goals tied to measurable marketing objectives and track them with relevant KPIs.
Dashboard Course
Data Visualization best practices for tracking, benchmarking, and actionable insights.
Segmentation Course
Create relevant messaging with simple or sophisticated analytical segmentation schemes.
Database & Campaign Mgmt Course
Do you know the success factors for implementing or refining your CRM practice?
Predictive Analytics Course
Core principles and marketing applications with real-life examples of gains in revenue and
CRM & Database Marketing Seminar
Create, evaluate, and refine marketing campaigns that are targeted, relevant and personali
Testing and Profiling Course
Testing and Profiling are two important concepts for data-driven marketers. The three key
Data Leaders List Top 2022 Initiatives
Data Strategy, Data Culture, Data Catalogs, Master Data Management, Funding, Recruitment.
Five Empowerment Strategies
Mentor leaders, Fair HR panels, Be visible as an executive, Provide feedback, Speak up
Data Square team members have been named in Top 20 lists and have written best selling books and featured articles on CRM, predictive analytics, data management, business intelligence, real-time marketing, email marketing, dashboards, big data and more.
INSIGHTS & PRESS
6 Ways to Improve Email Performance
Email marketers can realize double digit lifts by implementing six proven strategies: Mult
Ways to Lift Marketing Campaign ROI
Four success factors are identified based on strategic CRM assessments conducted by Data S
Tips to Personalize Your Print
Personalized mail pieces get attention. Even better, by using content that’s relevant an
Analytics in Multicultural Marketing
What percentage of your customer base is multicultural? And what percentage of those consu
Analytics in Multichannel Marketing
Personalized mail pieces get attention. Even better, by using content that’s relevant an
Predictive Analytics in Advertising
Everyone loves a sure thing, especially someone who’s paying for an ad. What are the bes
Data Square's team of experts and integrated CRM platform can unleash the power of data to help exceed your business goals.
Ready to leverage data power?
Find out how Data Square transforms raw data into actionable insights and bottom-line gains.
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