Predictive Analytics - Data Square

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Predictive Analytics

Driving sales and marketing ROI with next generation algorithms and insights.

Since 1999, Data Square's team members have worked as leaders and pioneers providing thought-leadership to the industry in the Data Mining and analytics arena with featured articles and bestsellers such as The Data Mining Cookbook and Business Intelligence Success Factors. We serve as ANA faculty member, CRM and Predictive Analytics Seminar Leader, and Education Chair for the Analytics and Data Sciences Committee of the largest marketing association in the world. We have also served as faculty at premier universities such as NYU and UConn, program advisory board members for major analytic conference, judges for the annual Analytics Challenge and other competitions, and speakers at national conferences on topics such as Lifetime Value, Big Data Analytics and real-time automation.

Analytic Consulting

Analytic and Data Strategy
Analytic Roadmap
Insights and Recommendations
Business Applications
ROI Analysis

Analytic Services

Predictive Modeling
Statistical Services
Machine Learning
Artificial Intelligence
Ensemble Models ....

Analytic Solutions

Top Customer Identification & LTV
Audience Segmentation
Offer and Message Optimization
Touch Cadence Refinement
Campaign Enhancement

Analytic Automation

Analytic Datamart
AI-driven Analytic Platform
Automated Model Scoring
Real-time Testing and Evaluation
Recommendations Engine

Analytic Strategy and Consulting

Data Square excels at creating a strategic and ROI-based plan for analytic utilization within the organization. This includes identifying appropriate techniques for selected applications.

Analytic Roadmap and Recommendations
Testing and Analytic ROI Assessment
Analytic Data Mart Design
Analytic Marketing Intelligence Strategy
Marketing Mix and Media Optimization Strategy
Analytic Needs and Gap Analysis

Analytic Services & Techniques

Through sophisticated data mining based on statistical and artificial intelligence techniques, Data Square has helped clients realize incremental lifts ranging from 5% to 500%. Sample techniques include:

Regression, CHAID, CART
Cluster Analysis, Time Series
Neural Networks
Bayesian Methods
Big Data Machine Learning
Text Mining

Analytic Solutions

Data Square excels at integrating advanced analytic solutions with strategy throughout the marketing and selling loop. Commonly used sales and marketing applications optimized by analytics include:

Campaign and Response Optimization
Customer Retention and Reactivation
Customer Growth and Cross-sell
Lifetime Value and Prospect Optimization
Marketing Mix Optimization
Social Media and Sentiment Analysis

Analytic Automation

Data Square's analytic platform, CRM Square, allows users to manage, evaluate, diagnose, re-score models and segmentation schemes and build product recommendations.

Dynamic Model Scoring Engine
Automated EDA and Testing
Automated Predictor Profiles
On-demand Model Diagnostics and Gains Charts

Analytic Data Mart – A vast array of custom variables created from transformations and summarizations across multiple tables designed to optimize all analytic initiatives.