Building a Better Contact Cadence
The solution helped build a better contact strategy by redirecting some of the "wasteful"
CRM Platform Benefits
Improving marketing, sales, service, and business outcomes with data-driven technology.
Customer Retention and Growth
On average, acquiring a new customer is 10 times more expensive than retaining an existing one.
Data Square’s CRM platform uses a unique fusion of strategy, data management, marketing technology, analytics and campaign management to retain and grow the customer base. Customer retention rates can increase by double digits and growth may come by way of services and product diversification, increased visits, higher utilization, long-term loyalty, or reactivation of lapsed customers.
Products and Services Promotion
Promoting the right person at the right time with the right message is key.
CRM Square helps deliver integrated communications driven by predictive analytics, dynamic personalization, and multivariate testing within strategically aligned segments in omnichannel campaigns. Double-digit increases are typically seen in response rates and overall ROI with automated trigger-based campaigns. Additionally, product diversification ratios increase dramatically with propensity analytics.
Sales and Profit Growth
The utilization of data to drive business processes is a critical success factor.
The platform boosts revenue growth via targeted marketing campaigns, enhanced sales management, and streamlined customer service protocols fueled by data-driven intelligence. Managing and populating the sales pipeline with prioritized lists based on lead-scoring results in significant efficiencies.
New Customer Acquisition
All new customers are not equal.
The customer intelligence found within CRM Square helps identify targeted audience segments with corresponding profiles and personas to hone messaging and channel selections for optimized new customer acquisition. Emphasis is placed on prospecting within targeted segments via channels with the highest lifetime value.
Data-driven Insight Generation
Consolidating data is important. But garnering insights is a game changer.
The platform helps refines business processes and increases productivity by utilizing insights from analytics and reporting. Additionally, service management is enhanced with integrated intelligence.
CRM Resources
Propensity Analytics Success
The top model scored segments showed purchase rates that were 28 - 30 times the purchase r
CPG Loyalty Solution Increases Usage
The solution enabled CPG to prioritize households on the database for program investment b
Customer Retention for Travel
GetAway's customers are only allowed to remain dormant for six months prior to being targe
White Space Customer Acquisition
This award winning project yielded revenue gains of $21 million in Year 1 and $39 million
Database and Decision Support
Data Square's solution resulted in a 3% gain in customer retention; 11% increase in custom
MKC Creates Marketing Intelligence
Data Square's solution cut down the need for 30+ people and reduced the time required to e
Data Solution Fuels Market Growth
For this Fortune 50 company, Data Square's solution enabled over 115 analytic initiatives
CRM & Database Marketing Seminar
Create, evaluate, and refine marketing campaigns that are targeted, relevant and personali
Database & Campaign Mgmt Course
Do you know the success factors for implementing or refining your CRM practice?
Ready to jumpstart your marketing and sales initiatives?
Schedule a free demo of Data Square’s integrated marketing and sales platform.
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