CRM Platform Benefits - Data Square
page-template,page-template-full-width,page-template-full-width-php,page,page-id-7642,mkd-core-1.0.3,highrise child-child-ver-1.0.0,highrise-ver-1.5,,mkd-smooth-page-transitions,mkd-ajax,mkd-grid-1300,mkd-blog-installed,mkd-header-standard,mkd-no-behavior,mkd-default-mobile-header,mkd-sticky-up-mobile-header,mkd-dropdown-slide-from-bottom,mkd-dark-header,mkd-full-width-wide-menu,mkd-header-standard-in-grid-shadow-disable,wpb-js-composer js-comp-ver-6.5.0,vc_responsive

CRM Platform Benefits

Improving marketing, sales, service, and business outcomes with data-driven technology.
Data Square's signature solution CRM Square is designed to pay for itself in less than 12 months by generating a 5% to 50% lift in attributes such as Customer Retention, Demand Generation, Revenue Growth, Fundraising, Product Diversification, Cross-sell, and Reactivation.

Customer Retention and Growth

On average, acquiring a new customer is 10 times more expensive than retaining an existing one.

Data Square’s CRM platform uses a unique fusion of strategy, data management, marketing technology, analytics and campaign management to retain and grow the customer base. Customer retention rates can increase by double digits and growth may come by way of services and product diversification, increased visits, higher utilization, long-term loyalty, or reactivation of lapsed customers.

Products and Services Promotion

Promoting the right person at the right time with the right message is key.

CRM Square helps deliver integrated communications driven by predictive analytics, dynamic personalization, and multivariate testing within strategically aligned segments in omnichannel campaigns. Double-digit increases are typically seen in response rates and overall ROI with automated trigger-based campaigns. Additionally, product diversification ratios increase dramatically with propensity analytics.

Sales and Profit Growth

The utilization of data to drive business processes is a critical success factor.
The platform boosts revenue growth via targeted marketing campaigns, enhanced sales management, and streamlined customer service protocols fueled by data-driven intelligence. Managing and populating the sales pipeline with prioritized lists based on lead-scoring results in significant efficiencies.

New Customer Acquisition

All new customers are not equal.
The customer intelligence found within CRM Square helps identify targeted audience segments with corresponding profiles and personas to hone messaging and channel selections for optimized new customer acquisition. Emphasis is placed on prospecting within targeted segments via channels with the highest lifetime value.

Data-driven Insight Generation

Consolidating data is important. But garnering insights is a game changer.
The platform helps refines business processes and increases productivity by utilizing insights from analytics and reporting. Additionally, service management is enhanced with integrated intelligence.

CRM Resources

Ready to jumpstart your marketing and sales initiatives?
Schedule a free demo of Data Square’s integrated marketing and sales platform.