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CRM Platform Benefits – Data Square
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CRM Platform Benefits

Improving marketing, sales, service, and business outcomes with data-driven technology.

CRM Platform

An interconnected suite of technology products with a shortened ROI cycle.
Data Square's signature solution CRM Square is an enterprise-level platform, with a set of interconnected modules, designed to integrate disparate data, provide actionable insight and enable closed-loop omnichannel campaigns and communications.

This proprietary and affordable platform is designed to pay for itself in less than 12 months by generating a 5% to 50% lift in attributes such as Customer Retention, Demand Generation, Revenue Growth, Fundraising, Product Diversification, Cross-sell, and Reactivation.

CRM Platform Benefits

Improve customer retention and lifetime value 0

Enhance marketing campaigns with analytics, targeting, and automation 0

Boost sales and profit with customer intelligence and data-driven campaigns 0

Acquire new customers at scale 0

Diversify product portfolios and increase service utilization with propensity analytics 0

Reactivate lapsed customers with audience selection and profiling 0

Manage and populate sales pipeline 0

Prioritize sales efforts and fundraising with lead scoring 0

Automate to increase productivity 0

Synchronize multichannel touches 0

Refine service management with integrated intelligence 0

Develop business processes based on insights from analytics and reporting 0

Customer Retention and Growth

On average, acquiring a new customer is 10 times more expensive than retaining an existing one.

Data Square’s CRM platform uses a unique fusion of strategy, data management, marketing technology, analytics and campaign management to retain and grow the customer base. Customer retention rates can increase by double digits and growth may come by way of services and product diversification, increased visits, higher utilization, or long-term loyalty.

Products and Services Promotion

Promoting the right person at the right time with the right message is key.

CRM Square helps deliver integrated communications with dynamic personalization and multivariate testing within strategically aligned segments in omnichannel campaigns. Double digit increases are typically seen in response rates and overall ROI with automated trigger-based campaigns.

Sales and Profit Growth

The utilization of data to drive business processes is a critical success factor.
The platform boosts revenue growth via targeted marketing campaigns, enhanced sales management, and streamlined customer service protocols fueled by data-driven intelligence.

New Customer Acquisition

All new customers are not equal.
The customer intelligence found within CRM Square helps identify targeted audience segments with corresponding profiles and personas to hone messaging and channel selections for optimized new customer acquisition. Emphasis is placed on prospecting within targeted segments via channels with the highest lifetime value.
Data Square's CRM platform is a full suite of interconnected modules with varying functionality.

CRM Resources

Ready to jumpstart your marketing and sales initiatives?
Schedule a free demo of Data Square’s integrated marketing and sales platform.