Data Square’s CRM platform uses a unique fusion of strategy, data management, marketing technology, analytics and campaign management to retain and grow the customer base. Customer retention rates can increase by double digits and growth may come by way of services and product diversification, increased visits, higher utilization, long-term loyalty, or reactivation of lapsed customers.
CRM Square helps deliver integrated communications driven by predictive analytics, dynamic personalization, and multivariate testing within strategically aligned segments in omnichannel campaigns. Double-digit increases are typically seen in response rates and overall ROI with automated trigger-based campaigns. Additionally, product diversification ratios increase dramatically with propensity analytics.