Data Square helps companies create the building block for deriving customer intelligence via Db360 Square, a fully hosted marketing database solution that includes a custom multi-level and multi-layer relational data model with robust data integration from multiple sources. A combination of de-normalized and normalized data marts are used to optimize performance of downstream applications. Each of the services shown below are available both separately and as part of the integrated solution.
Address and Data Hygiene
Standardization, Conversions, and Parsing
Postal Hygiene (CASS, DPV, LACS, NCOA, Fraud)
Email Hygiene, Email Append and ECOA
Householding, De-duplication and Merge/Purge
Data Quality and Cleansing
Customer Data Integration
Transformations - changes in field attributes to optimize usage
Derivations - creation of new fields
Summarizations - roll-ups to various levels.
Data Enhancement - B2B and B2C
Demographics, Firmographics, Email Append, Telephone Append, Address Append, etc.
Custom Data Marts
Reporting Data Marts - Multiple Universe Sub-sets to increase query efficiency.
Campaign Data Marts - Special fields for promotable universes by channel.
Analytic Data Marts - Customer-level Roll-ups for modeling and segmentation.
Clienteling Data Mart - Sales Associate splits and indexing to enhance search
Learn more about Data Square's Integrated Marketing Platform, CRM Square.