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 Campaign Management with Campaign Square 

Data Square offers campaign management services such as experimental design, review, list pull and evaluation as well as enterprise campaign management and marketing automation applications. These include third-party marketing automation and campaign management tools as well as Data Square's Campaign Square, designed to empower non-technical marketers to efficiently create, manage, and evaluate complex cross-channel and multi-wave campaigns with multiple test segments. Functionality includes:

  • Ability to create campaigns by joining multiple levels of data and complex criteria.
  • Trigger-based campaigns
  • Control group and sample size calculator
  • Test mode and validation functionality
  • Advanced scheduling options
  • Email notification of success
  • Automated publishing of lists to ftp sites
  • Ability to save, view and update campaign templates
  • Automated cross-campaign evaluation of overall and shopping category-specific incremental response rate, profit, ROI and coupon redemption along multiple dimensions such as list, offer, objective, and channel.

Learn more about Data Square's Integrated Marketing Platform - CRM Square.


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