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 About Us 

Founded 1999 and headquartered in Wilton CT, Data Square is a privately held company whose mission is to raise Marketing, Sales, Finance and Operations ROI for our Fortune 500 and mid-market clients. We do this by integrating leading edge database and decision support technology with advanced analytics, strategy and research. With it's analytic solutions and open source technology including its Integrated Marketing Platform, CRM Square, Data Square has enabled some of the largest companies in the world to:

  • Reduce customer cost per acquisition (CPA) via lifetime value analysis
  • Reduce customer churn via attrition modeling
  • Increase customer profitability and revenues through targeted marketing initiatives driven by marketing databases
  • Increase the percentage of won opportunities or leads via prospect modeling
  • Increase response rates and purchase dollars from direct marketing campaigns via 2-stage response and purchase modeling
  • Zero in on the drivers and impact of customer satisfaction via survey measurement and modeling techniques
  • Reduce idle inventory through optimization techniques
  • and more..

Data Square's team members are leaders and pioneers whose credentials can only be considered best of breed:

  • Judges for DMA's Analytics Challenge and other competitions
  • Served as adjunct faculty at premier universities including New York University (NYU) and University of Connecticut (UCONN)
  • Program advisory board members for major marketing conferences such as NCDM, Integrated Marketing Virtual Conference, and DM Day
  • DMA's CRM and Database Marketing Seminar Leaders
  • Chair of DMA's Analytics Council - worlds's foremost direct marketing organization whose mission is to provide thought leadership in the utilization of analytics in direct marketing.
  • Authors of technical publications including the industry bestseller "The Data Mining Cookbook"
  • Speakers at national conferences including the DMA, National Center for Database Marketing, DCI, SAS and Henry Stewart

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